The Campaign

Check out the campaign creative materials and learn how you can localize them.

Plan Your Campaign

All the tools you’ll need to plan and roll out the campaign in your own community.

Measure Your Success

A crucial step is measurement. Learn how to incorporate measurement into all aspects of your education efforts.


What's New

Read all about it! DCA urges Georgians to lose the excuse and green their summer plans! - Thursday, June 03, 2010

Today, DCA unveiled the Top 10 Tips for greening your summer to a statewide audience. People tend to consume more recyclable items during the hot summer months (think picnics, backyard parties, outdoor events, etc.) so DCA wants to remind Georgians that there is still no good excuse for not recycling during the summer (or any season, for that matter). Read the press release now!

  Read more

New tool! "Top 10 Ways for Beating the Excuse and Greening Your Summer" now available - Wednesday, June 02, 2010

To celebrate the one year anniversary of YGBK, we've created a list of the top 10 things Georigans can do to get over their excuses for not recycling and green their summer! Post these on your Web site, pitch to your local media and share with your community at events throughout the summer!

  Read more

Tommy Gets Fresh Look With New Headline and Creative Executions - Tuesday, April 20, 2010

By popular demand, we have added a NEW Tommy pose and headline to our creative tools arsenal. Now, you can see more Tommy in your community and have residents buzzing about his newest phrase “Does dating my ex count as recycling?” Download a new banner, billboard, poster, truck sign and bus shelter today! Read more.


Tips for using social media now on Campaign Central - Tuesday, December 22, 2009

We have new content up on Campaign Central to help you navigate the social media universe as well as two sample documents to help you establish a social media policy. Read it now!


New T-Shirt Designs Available for Download - Tuesday, December 15, 2009

Five new T-Shirt designs are available to download in the Misc. Section of the Campaign Materials page! New shirts include the lines - "Does dating my Ex count as recycling?" and "Deja Vu. Mental Recycling" plus many more. Be sure to read the "Tips" on each shirt for the full line!


Incentive Kits update - Wednesday, October 21, 2009

Click here to get the latest information on the campaign incentive kits - The latest recpients, reporting requirements, tips for using the kits and MORE!


Smaller banner now available! - Tuesday, September 15, 2009

By popular demand we have created a smaller version of the campaign banner for all characters. The banner measures 8 ft x 2.4 ft. Download it now from our Campaign Materials page!


How is the campaign doing? Check out the 3-month campaign update! - Tuesday, September 15, 2009

Curious how the campaign is doing so far? Check out the 3-month update presentation from the GRC Annual Conference.