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Budget Recommendations

As a general rule, successful and ongoing communications requires at least $1 per household, and $3 to $4 per household when there is a change in your program (such as introducing recycling, switching to single-stream or accepting new commodities).

However, especially in these tough economic times, budgets aren’t always at or near these levels. But, don’t opt for nothing! Here are some tips for getting the most out of your money.

  • Think sponsors! You don’t have to go it alone. Think about local businesses/ organizations that would benefit (image-wise or monetarily) by supporting and being linked to recycling. Try negotiating with them – offer free or discounted recycling collection in exchange for space on their billboard. Or consider “coop” ads that include their logo or business name. For instance, approach your local printer about free or deeply discounted printing in exchange for putting their logo on your flier or banner.
  • Involve your MRF! Most communities today will include language in their contract with their MRF that requires a certain amount of money be allocated to community education. They’re benefitting from increased recycling – so ask them to cough up some money to increase awareness of your program!
  • Offer internships. Have a college or university in your area? Consider starting an internship program for students interested in PR, advertising or graphic design. With an internship program, you get FREE labor, and more often than not, a fresh point of view. Here is a list of career center contacts at most of the colleges and universities in Georgia. Contact them to find out how to start an internship program. This list is a work in progress. Please feel free to share any new information you uncover with us and we will update this list frequently.
  • Negotiate the best ad rates. Many media outlets offer “non-profit” rates for government and other community organizations. These rates can get you anywhere from 25% off to FREE. Also, take advantage of Public Service Announcements all you can – especially our radio PSA! Talk to outlets first to see what options are available and what kind of content they can and cannot accept. Click here to learn more about placing PSAs.
  • Co-op your events! Participate in existing local events rather than spending tons of time and money shaping your own. Special events like festivals and fairs offer the perfect opportunity to reach out to your target audience without the expense of planning your own event. See our event planning section for more tips.

Have any budget planning questions? Drop us a line.

Your program’s budget is one of the most important factors to consider when planning how you’ll utilize the statewide campaign. Some general budget guidelines are below. You may be able to negotiate better prices; these are just meant as a guide.

BASIC:
Printing
      Communication materials (fliers, handouts)
           $500 x 1 piece = $500
           $1,000 x 1 piece = $1,000
      Banners
           $150 per banner x 3 = $450
           $200 per banner x 3 = $600
Advertising
      Print
           $250 per month x 3 months = $750
           $800 per month x 3 months = $2,400
      Outdoor
           $1,500 x 2 billboards per year = $3,000
           $2,500 x 2 billboards per year = $5,000
Giveaways
           $.50 per item (x 1,000) = $500
           $1 per item (x 1,000) = $1,000

TOTAL: $5,200 - $10,000


BASIC+:
Printing
      Communication materials (fliers, handouts)
           $500 x 4 pieces = $2,000
           $1,000 x 4 pieces = $4,000
      Banners
           $150 per banner x 8 = $1,200
           $200 per banner x 8 = $1,600
Advertising
      Radio (includes both :15 and :30 spots)
           $450 per week/per station x 12 weeks = $5,400
           $700 per week/per station x 12 weeks = $8,400
      Print
           $500 per month x 6 months = $3,000
           $800 per month x 6 months = $4,800
      Cinema (Pricing depends on the number of screens that are in your market)
           $720/month (assuming 10 screens/$72 per screen) x 3 months = $2,160
           $1,500/month (10 screens/$150 per screen) x 3 months =$4,500
      Outdoor
           $1,500 x 5 billboards per year = $7,500
           $2,500 x 5 billboards per year = $12,500
Giveaways
           $.50 per item (x 1,000) = $500
           $1 per item (x 1,000) = $1,000

TOTAL: $21,760 - $36,800


FULL ROLLOUT:
Printing
     Communication materials (fliers, handouts)
          $500 x 6 pieces = $3,000
          $1,000 x 6 pieces = $6,000
     Banners
          $150 per banner x 12 = $1,800
          $200 per banner x 12 = $2,400
Advertising
     Radio (includes both :15 and :30 spots)
          $450 per week/per station x 24 weeks = $10,800
          $700 per week/per station x 24 weeks = $16,800
     Print (assumes weekly ¼- page ads)
          $500 per month x 12 months = $6,000
          $800 per month x 12 months = $9,600
     Cinema (Pricing depends on the number of screens that are in your market)
          $720/month (assuming 10 screens/$72 per screen) x 6 months = $4,320
          $1,500/month (10 screens/$150 per screen) x 6 months =$9,000
     Transit Ads (buses, bus shelters)
          $3,000/month per 25 units x 6 months = $18,000
          $5,000/month per 25 units x 6 months = $30,000
     Outdoor
          $1,500 x 10 billboards per year = $15,000
          $2,500 x 10 billboards per year = $25,000
Giveaways
          $.50 per item (x 5,000) = $2,500
          $1 per item (x 5,000) = $5,000

TOTAL: $61,420 - $103,800