Every great campaign must start with a well-planned strategy. Here, you’ll find a sample communication plan designed to help you implement the statewide campaign from start to finish. We’ve included tips related to each section (public relations, events, etc.) to help you adapt the plan’s strategies to your community’s specific marketing needs.
This particular plan was designed for the City of Griffin and serves as an example of the type of communication campaign that can be launched on a limited budget. Depending on your community’s budget you may want to scale back or add to the activities listed in the plan. Check out the Budget Recommendations section for advice on how to best use your marketing dollars.